The Business of the Practice

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Fighting A Meme – How to Keep What We Build During the Proliferation of Cyber Crime (Part 1 of 2)

The news is awash with reports of identity theft.  Equifax, Sony, Office of Personnel Management (OPM), Anthem and other hacks increasingly dominate the news and even bring our national election into question.  We hear of ransomware hitting Merck Pharmaceuticals and our local hospitals.  Insiders at Wells Fargo are using our identities to churn accounts for bonuses.  Power grids and water supply systems are at risk, and the FBI reports that business email compromise (BEC) is a primary threat to all businesses within the United States. Why is this happening, and what can we do to protect ourselves? Should we even try?  What are our legal obligations to our clients and employees?  We have become completely reliant upon cutting-edge technologies.  We love their convenience but often do not grasp the behavioral and organizational changes these new capabilities require, nor the vulnerabilities they create.  Criminals rely on our inertia and procrastination.  The good news is that there are some relatively simple and inexpensive steps that everyone can take to greatly enhance security.  The first step is to change our mental models. This session will investigate the invisible rise of a cultural meme every bit as relentless and destructive as a hurricane and some relatively simple steps we can all take to better secure ourselves and others we have a duty to protect.

By | October 24th, 2017|Technical Corner, The Business of the Practice|

Purposeful Social Media Planning that Gets Results

Do you have a social media presence?  Is this presence just for your personal use or do you want to use it to create business for you and your firm?  If the answer is yes to both questions, then this session is for you. Michael Palumbos will help you understand the tools and techniques that are needed for the successful use of social media and content marketing.  Michael and Josh will explore the use of blogs, podcasts, webinars, video and live video as well as the tools in putting together an online platform that will help those who find you know that you can solve their biggest problems.

By | July 25th, 2017|The Business of the Practice|